The latest "Core Values" of Louis Vuitton features U2 front man Bono and his wife, Ali Hewson. The couple wore clothes from Edun, the clothing label that promotes trade with Africa. The tote bag that has been carried by Ali was co-designed by by Edun and Vuitton.
The latest Louis Vuitton Core Values ad was shot in South Africa where Bono and Ali disembarked from a small airplane. Carrying a “Every journey began in Africa” tag line, this ad will appear in September on daily newspapers and in October on fashion magazines.
Photo Source: WWD
