The production was set to begin this October. The new campaign will take a fresh look around their new tagline “Be Cool” and will look at the evolution of Keds and Mischa . ” The new campaign will continue to engage the Keds consumer drawing inspiration from Mischa’s classic style, her career as a young Hollywood actress, and her natural personification of Keds’ iconic status,” said Wendy Yang, Senior Vice President Product and Marketing, Keds Corporation.
The Spring 2008 ads will be unveiled at an ad campaign party in New York City in December.
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