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Sarah Jessica Parker's Covet Fragrance Ad

Sarah Jessica Parker is using the release of her new Sex and The City Movie to gain publicity for her new perfume, “Covet”, the second scent she’s developed.

The ads feature Parker in a jail setting while movie will be based on the hit TV show. Taking her power to influence trends, SJP utilized the opportunity to launch Covet.

Now that smells like a trend setter! Check out a couple of ads from her campaign.


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